Bluesky Debuts Attie — An AI Assistant for Building Custom Social Feeds
Bluesky has launched Attie, a standalone AI assistant built for the AT Protocol that lets users create custom social media feeds using plain-language descriptions — no coding, no algorithm tuning, no technical knowledge required. Users simply describe what they want — specific topics, accounts, keywords, vibes — and Attie builds the underlying feed algorithm automatically. The feeds are accessible inside Bluesky or any app built on the atproto ecosystem.
The longer-term roadmap is more ambitious: Bluesky wants Attie to eventually let users "vibe-code" entire social apps and tools for the AT Protocol, turning natural language into deployable social infrastructure. That positions Attie not just as a feed builder, but as a programmable layer on top of a decentralized social network — something with no real precedent at scale. The product is currently in early access.
The comparison to Grok — X's AI assistant — is intentional and pointed. Where Grok operates inside a closed, centralized platform controlled by a single owner, Attie runs on open, decentralized infrastructure. For AI researchers and builders watching where the next generation of model deployment surfaces emerge, AI-native social platforms built on open protocols represent a genuinely new category. Attie is early, but the architecture it's built on could matter a great deal.