Grok Android App Gets Customise Grok for All Users in v1.1.49
xAI pushed Grok Android app version 1.1.49 to the Play Store on April 4, delivering a set of refinements that reflect a team working to solidify a product that shipped fast and is now catching up on quality. The headline feature: "Customise Grok" is now available to all users, resolving the tiered rollout that had limited the personalization option to a subset of the user base. Also in this release, table formatting issues have been fixed, and image sharing and download flows have been improved—small quality-of-life changes that tend to accumulate into a meaningfully better experience when they land all at once.
Customise Grok, for those who haven't encountered it yet, is xAI's personalization layer for the assistant. It lets users adjust how Grok responds—tone, verbosity, formatting preferences—rather than accepting a one-size-fits-all output. Making it available to all users signals that xAI is treating personalization as a core feature rather than an experiment, and positioning it as a differentiator against ChatGPT and Claude, both of which offer limited customization at the consumer tier. The mobile experience is where this kind of feature matters most: people interact with mobile assistants differently than they do with desktop tools, and the expectation of a tailored experience is higher when you're paying for a premium subscription.
The table formatting fix is the kind of unglamorous engineering that makes a real difference in daily use. Grok's habit of generating malformed tables in certain contexts has been a recurring complaint, and resolving it suggests xAI is paying down technical debt that accumulated during a period of rapid feature expansion. The improvements to image sharing and download—also unglamorous, also important—indicate the team is working through the post-launch feedback loop and shipping fixes at a reasonable cadence rather than waiting for a major version bump to address accumulated issues.
For xAI, the mobile app's evolution is part of a broader pattern: ship the core product, iterate rapidly on quality, push personalization as a differentiator. Grok is now available across web, mobile, and API, with the X Premium subscription serving as the primary consumer access point. Keeping the mobile experience competitive with the web version—and differentiating it through personalization features like Customise Grok—is increasingly important as the AI assistant market matures and users develop stronger opinions about which assistant fits their workflow best.